Learn online Digital Marketing & be a professional
Learn Online Digital Marketing & Boost your career
DIGITAL MARKETING IS WAY TO PROMOTE YOUR PRODUCTS, SERVICES ON ONLINE PORTALS!!
Learn Core Concepts Of Digital Marketing From Industry Experts Give A Boost To Your Career. Practical Exposure
we Offer courses in Digital Marketing specially in-:- SEO
- SMO
- SMM
- GOOGLE ADWORDS
- AFFILIATE MARKETING
- BLOG MARKETING &HOW YOU CAN MAKE YOUR OWN BLOG.
- Content Marketing. ...
- Data / Analytics. .
- VIDEO MARKETING etc.
DIGITAL MARKETING is one of the best job oriented computer courses of 2021, the DIGITAL MARKETING professional works to improve the visibility of a targeted website in search engines. As the popularity of Digital marketing is increasing, almost every company is increasing the budget on online marketing over traditional marketing. To increase the visibility on search engines, every business needs skilled SEO/ DIGITAL MARKETING professional. In Noida, we are providing 3-6 months search engine optimization course and joining them is a wise decision. If you love using Google as your primary source for searching Web sites, then this can become an important part if your product or service really does make great headway among its target audience.
• Search Engine Optimization (SEO)
onpage seo /offpage seo
keywords analysis
what is website
how you can optimize you website through SEO
how seo works
Types of seo
• Social Media Marketing( SMM)
what is SMM
what is SMO
DIFFERENCE BETWEEN SMO/SMM
Facebook Marketing
Linkedin Marketing
instagram Marketing
google Marketing
Twitter Marketing
video Marketing/video seo
what is Adsense how you can earn through Adsnse
how you can monetize your channel.
• Search Engine Marketing(SEM)/PPC
• Inbound Marketing
• Email Marketing
• Web Analytics
AFFILIATE MARKETING
What is Affiliate Marketing
How Affiliate Marketing works
types of Affiliates
BLOGGING
what is blogging
blog marketing/blogging
WEBSITE ANLAYSIS
Website analysis: the user-driven approach
Almost every guide to website analysis will tell you that you can evaluate a site’s performance by doing any or all of these actions:
- Run an SEO audit
- Test website speed
- Perform competitor analysis
- Analyze website traffic
• Other Digital Marketing Topics
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
What is On-page SEO & How you can use it
fundamentals of seo
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, SEO TAGS
how works On-page SEO Elements- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
- INTRO OF GOOGLE WEBMASTER
- HOW GOOGLE WEBMASTER WORKS
- WHAT IS CRAWLING
- HOW YOU CAN MANAGE WEBMASTER
video/ Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
Schema markup- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
- How Schema shows up in SERPs
Off-page SEO
Link Building- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
Social SEO
- YouTube Video SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement SEO Audits- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
Algorithm Updates- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
Measurement with Google Analytics- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
Introduction to SEM – Fundamentals & Case Studies- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formatshow you can make youtube channel and how you can promote through seo- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Tools for Content CreationFacebook MarketingWhat is Facebook Marketing- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
How does Facebook Advertising Work?- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram- Optimizing your instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- What IS QUORA MARKETING
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Ads
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
- Building a following
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
- 10-step framework to crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating Success
- What’s analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Getting Started With Google Analytics
- How Google Analytics works?
- Accounts, profiles and users navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
- Introduction to Marketing
- Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
- Facebook Pages and Post Best Practices
- Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
- Facebook Ads – Campaign Objectives
- For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
- Facebook Ads – Targeting Audiences
- Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
- Facebook Ads – Impactful Creatives
- Make an impact with creatives and know the different ad formats which look good on all devices.
- Facebook Ads – Optimization and Reporting
- With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
- Facebook Ad Policies
- Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
- Facebook Messenger
- Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
- Facebook Shop
- Plan and structure your Facebook shop to manage and sell more products with Facebook.
- Building Brand Awareness
- Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
- Driving In-store Footfall
- Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
- Facebook Pixel
- Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
- Driving Online Sales
- Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
- Generating Leads
- This module guides you through creating a lead generation campaign to drive results for your business.
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