what is SEO in digital marketing


Digital Marketing has grown in importance for today's businesses, so has the role of search engine optimization.Seo called SEARCH ENGINE OPTIMIZATION.
seo is  process to optimize your website on search engine.we can discuss what is seo in digital marketing and how this is important for a website ranking in search engine.

Basic meaning of SEO is short for Search Engine Optimization.this is a process of to get higher ranking of  a website in search engines Like –google,yahoo,bing etc.
In simple words when  a visitor enter  any query or keyword in search engine’s search box and then they get a result in  search engine using keywords on the f page of search engine called SEO. SEO (Search Engine Optimization) is the process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.





There are  following  2 techniques in use-:
1.ON-PAGE SEO(ON-SITE SEO).

2.OFF-PAGE SEO(OFF-SITE SEO)

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The most successful marketers are on the cutting edge of the latest algorithm changes and best practices so they can make sure their clients' content is visible.
SEO plays a huge role in getting people to your website, blog post, guest articles and other content assets Seo is very important part of digital marketing.
What goes into SEO?
To understand what SEO really means, let's break that sentence down and look at the parts:
ü  Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

ü  quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

ü  Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.    
    

What is the Difference Between On-PAGE and Off-PAGE SEO?

 

What is on-site SEO ?

Onsite SEO is the process of making your website search engine friendly.on-page seo includes onsite optimization of a website with your page titles and  desctiptions,meta tags,heading tags(h1-h6) , ALT text for images:and using many other techniques of on-page seo.

 

What is off-page SEO ?

Off Site SEO refers to actions you can take to promote your website on the web .

Mostly we can use following methods are-:

ü  Links or backlinks pointing to one website to another sites.

ü  Link building is a off page seo technique  that increases your website ranking on search engine. having a good number of links to a website indicates that the content is there is valuable.

ü  Backlinks are very important for seo & backlinks  play a vital role in seo to get higher ranking of a website.

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